Ben Prudden

Ben Prudden

Product Design in London, He/him


Ben is a product designer, recovering animator, and amateur chef. He designs software and interfaces for humans, shapes ideas with clarity, and cares about leaving things a little better than he found them.

Work Experience

2022 — Now
Remote (Stockholm)

I currently lead the patient experience for Kry - one of the largest digital-first healthcare providers in Europe - responsible for the core mobile experience that enables millions of patients across Sweden, France, and the UK to access first-class remote healthcare.

2021 — 2022
Remote (Berlin)

I joined Ada mid-pandemic to design consumer-facing healthcare products. We created conversational AI that helped people freely assess their own symptoms and get a probable diagnosis - including accurate predictions of COVID-19. I was later responsible for improving retention after a patients first assessment and monetising the app through at-home lab tests.

2019 — 2021
London, UK

I joined LendInvest to build more equitable financial tools. I led the design for the growth team where we created experiences to help specialist borrowers discover financial opportunities and provide the simplest way to prepare and apply for a mortgage. I later worked on 0-1 projects to automate internal lending tools that proceeded a successful IPO.

2017 — 2019
Oxford, UK

White October was a small digital product consultancy where everyone felt like family and work felt like fun. We created digital products, launched new ventures, and transformed how organisations work. Clients included McLaren, RM Education, NHS, Hitachi, and Bupa.

2015 — 2017
Designer at Freelance
Oxford, UK

Branding, website design, and animation for a handful of friendly clients